The number of diagnosed covid-19 positive case are on the rise since the discovery of this virus, and the situation had been escalated with the changes or dorscon color and having the epidemic status to be changed pandemic which further denotes the seriousness of the virus outbreak.
We would need to do our part to stop the spread and further stopping possible creation of infected cluster within our community. Are current companies doing enough precautions to stop the spreading and containing of the situation? It’s a question mark on how long the situation will last and when it will further worsen. We would need to perform our best of social or corporate responsibility in containing and prevention of any further spreading.
Let Fight Covid19 Together
Digital Marketing Buzz would be running free campaign(90 days) for companies who shown interest in creating a safe working environment for their workers and creating awareness to stop the spread.
Broadcasting of safe working procedures as well as ensuring workplace are properly equipped with necessary items to prevent any possible passing of the virus and educating the correct practises to be administered.
However business continuity would be highly essential as organisation would still have running cost and overheads during this uncertain times. Information and communication would be of the essence in current demographics, there would be many fake or untruth facts circulating the online spaces to inject wrong perception and instilling a wrong mindset. We would be sending the correct info across the channels to ensure internal staff and even member of the public to have the true information and educating the correct procedures.
Information like self-assessment, social distancing, work from home, correct personal hygiene practises, knowledge of the virus, up to dates information on the global situation and things to look out and effective preventing measures. How to set up a safe working environment at workplace or at home, the differences between a stay home notice and medical certification. If you feel your organisation is lacking or could improve in creating awareness for the digital space on the current Covid 19 situation, you can play a important part in joining us in this campaign. We are seeking companies who pledged to contain and control the current situation before it gets into a worse level. With the support and helps we could all fight Covid 19 together.
Do follow link when you run and develop a website, you are no stranger to you is the term backlink. For example, when referring to Google Adwords advertising, I have to lead a link to the site which is completely normal.
Google algorithm for both No-follow and Do-follow is that the traffic flow of the backlink will greatly determine the value of the link building plan.
The Bots of Google also known as Link Spider, will not follow those link as they are tag with Rel No follow. These backlinks only have advertising and pulling traffic effect.
SEO Backlink | No-follow link
What is No follow backlink? This is a link that does not allow Google to search bots to follow our site. However another interesting fact is that no matter if the link is, so long as the link pull-ed traffic to your website, it is a juiced link which connect to your pages and connecting to the rest of the site.
Considering connection to your local via SEO? Try our Local SEO package to help you rank your website on local market.
Backlink SEO | Do-follow link
Contray to No-follow attribute, the Do-follow link will allow spider to search for the link placed back to your site.
With these Do-follow link, it will considered a backlink point, and will make Google bots to evaluate your website more credible and friendly which indirectly ranking your website search engine.
SEO Marketing | How does Do-follow and No-follow affect SEO
No-follow is an attribute added in recent years to limit the spam content of SEO-er, such as blatant comments linking to unrelated blog posts. Which is almost only worth about 1/100 of a do-follow link (but no-follow links are still necessary for SEO).
Creating your website more reputable in the eyes of Google, will greatly strengthen your website credibility. Backlinks pouring to your website is one of the most significant method used by Google to determine how much credibility your website is.
Building Backlink | The HTML Structure of Do follow and No follow
The Link’s hypertext HTML always has the overall syntax structure: <a href=”Link path “rel=”link attribute “> text </a> Rel is a function used to declare link types for Google Spider. In particular, we often encounter the basic types of attributes declared as: Rel = “Dofollow”: Declare permission to follow links. Rel = “Nofollow”: Declaring not to allow link tracking. Rel = “Menu”: Declare this is a menu. Rel = “Sub-menu”: Declare this is a sub-menu link. And there are many other methods of declaring properties. Menu properties and Sub-menu of ON PAGE SEO on the page and we are completely incapable of interfering in the process of building out-of-page links (parasites on other people’s pages).
Link building | Which is better
This must be a question many people ask. In theory, the do-follow link helps webmasters tell Google that “yes!”
The link has a no-follow attribute, which means “this! I am not sure about this link, nor is it irresponsible if the website is not good! ”So Google only evaluates the website and increases its traffic, not adding points to it.
It is very difficult to give rate which is better, to be honest it is hard to judge the different.
Link Traffic | Is too much Do-follow link no good
Anything too much is not good. This is a common practice, to everything in life, that applied the same as google. SEO 2019 determine too much of any follow links as “abuse” or “spam”. Building a quality website, with healthy blogs and quality content will ease your way to google ranking.
Thinking of Good Quality Content? Why not look for a Digital Marketing Company to manage your Content Marketing for you!
Digital Marketing Buzz is a Singapore local professional SEO agency in Singapore ! We set off to help SMEs And MNCs to optimize their website on Google through SEO we bring them with more traffic, as we are aware that Search Engine Optimization (SEO) is very important to any type of business who wants their business to come from internet. If your business is not on SEO or SEM, you are giving your competitor to undercut your through the internet.
Search Engine Optimization and What is It Exactly?
Search Engine Optimization (SEO) is a strategy, or technique to rank your website on the first page of the google search result. This optimisation will bring traffics to your website, through the flow of the search result traffic. In the market there are many various kind of SEO Expert and SEO consultant offering various kind of technique and advice on how to rank your website to first page. So what makes Digital Marketing Buzz the best SEO Agency in Singapore, go on and read we will explain more as we go. If you still not sure exactly what is Search Engine Optimization (SEO) click on the link and read up more from there!
SEO Agency in Singapore
Digital Marketing Buzz is the best SEO agency in Singapore, offering the best SEO technique and SEO strategy to all our clients. Over the years, Search Engine had evolved from just a causal searching, till today everyone depends on the search engine to provide you the most relevant search of your need and want. In this Era, having a website setup, mass flyers and namecards distribution will not help you to get identify by Google search Engine. If you have a website, and you want business coming from online, you definitely need us!
We are a team of passionate SEO expert, that is very professional in our industry. We will help our client to strategies a SEO strategy that base on research on your keywords requirement, development of your website, and structured your keywords content and article.
We are ready to rank your website to another level with our SEO expertise.
Our knowledge in SEO and Digital Marketing ability will help you to pump up your rank on google search result, to help you drive traffic to your website. We will look into your company website, profiles and history to come up with a strategy that will help you get your website in a position that gather more response and lead.
SEO technique are as following, Quality Backlinks, Website SEO structuring, Quality Content, Citation, which many of the SEO consultant are offering out there, however what are the backlinks that works best for the industry, only the real expert will know.
At Digital Marketing Buzz, we offer the best SEO services to ensure the accuracy of our services, and we keep our customers updated with our monthly reports to let you understand the progress.
Why are we so good in our SEO services?
In Digital Marketing Buzz had been around for 7years of this SEO industry, we had work on more than 100 of SEO clients and campaign, and we recorded all the successful experiences to come up with the best solution for all our client.
We are also working on it on daily basis, to make sure we are always updated with the latest SEO technique and requirement. With that we will always drives traffic to your website to enhance your search engine ranking.
Our team will start by analysing your company current status and work that had been done, from there we will also analysis your competitors and their success, to further understand what it takes for you to be successful.
From here we will identify the keywords to target base on the competitiveness and the search volume, and with the affirmation of the customers, we will able to get both party align with our goals and objective together.
In the evaluation, there is no science involved, we simply just used SEO tools to capture and identify where your competitors backlinks are coming from and grab it for you! This is how we usually works. (Checkout our Secret backlinks article to know more).
Once we clearly identify our keywords, where to get our backlinks. We will start the real ground works;
We will look into the current website and work closely with the website developer to implement the changes and fixes, this will also means that we will fix your mobile friendliness and the website speed to ensure these easy part of the SEO technique will not affect us on the long run.
To ensure these are fixed, Google came up with the Google Search Console to help you scan deep into your website to fix all the technical issues.
You can download our SEO procedure from the SlideIn as it will explain clearly what we do on a standardized basis.
Once the technical side of the SEO is fixed, we will move on to the content side which is the On-Page SEO, this is where we base on your Keywords that you had selected and prepared the content base on it. The Meta Keywords, Title, and Description will be prepared base solely on the words that you are targeting. You can analyse your website base on the SEO analyser and for each Keywords you should have a landing page to target the backlinks and reference links. In which will brings us to the Off-Page SEO also known as the Backlinks.
Off-page SEO is an ongoing process to generate backlinks and tracking traffic to the website. Using SEO tools, we will explore your competitors backlinks and some of the reference links and we will base on it to build up your backlinks. And we will create more new backlinks base on our backlinks. And this process will keep growing as we build up our foundation for your website.
Where do we get our SEO backlinks? (SECRET)
Backlinks are the scariest thing, there is white hat and black hat SEO. Don’t worry we don’t get our backlinks from the blackhat SEO, which is purchased via some website or individuals which sum up to be like Fiverr and other low-quality private blogs.
We build our website through the white hat SEO which are involve website that is High PR and DA. You can check out what are the site we backlinks from, by going through our article about where our backlinks are from.
We also create infographic, and interesting images to generate links from Pinterest and various digital marketing media.
If you have not read this, here is our top secret – where our backlinks come from! Don’t miss it!
Businesses want to focus on serving their local customers with the best quality of service. 46% of the Google search results are about local businesses. This number also clearly stated the need to do Local SEO and most of the business are. So, what is Local SEO? And How can it benefit businesses?
Below are some details and instruction for you to better understand what is this all about!
Local Search Engine | what is it all about?
For example, optimizing the search engine for local keywords means “SEO Agency in Singapore” or “SEO Company in Singapore”.
This is the form of optimizing search ranking on Google with some keywords related to certain territory or region. In another word, Local SEO is a combination of measures, such as information, address, services and various information about the company.
Why we need Local SEO?
According to statistics, more than 80% of the customers are close to salespeople in the geographic scope and they often use long tail keywords to find the exact results they need, adding location as part of their keywords research helps them to bring closer to their choice.
On the other hand, Google can know the exact location of the searcher, and it also query returning the most relevant result for the users basic on geographic scope, languages, content quality. Therefore, google Local SEO is the best thing for a business in digital marketing. Local SEO can help you stand out in the SERPs.
However, some business isn’t interested in local SEO. This service is often used for businesses to locate brands in the locality. It will help connect with customers around the business location. All customers will find it more helpful to find what they need right next to them on google. Besides, we can still do it for individuals, but we still comply with the requirements of Google is okay.
So, what are the factors to help develop Local SEO?
The physical address in the city search
The consistency of structured citation
Quality/powers of structured quotations
NAP HTML matches the NAP location page
Number of structured citations
Domain authority of the website
The local page has been verified by the owner
City, the state in the Destination page of the Location
Distance to business location
Quality/competence of inbound links
Number of Google Map reviews
Product/service keywords in the business title
Number of citations from local related fields
Close to the actual location to the search point
Number of citations from industry-related fields
Local area code on the local site Plus
City, a state in most / all site title tags
Number of traditional third-party reviews
Rights of the Site Address page of the Location
How to create Local SEO?
Now is the time to start registering your address on google map with this Google My Business service we can do for the whole business, but you can apply Google My Business to individuals to create a website somehow.
Remember to use Gmail account to log in, google time, just one account can use all Google services already.
In addition to doing SEO Local when you do this with Google My Business, you have fewer opponents, you are more likely because Google My Business is a new trend, few people can do it, and the technology requires success.
It is an art, when they are successful, when you do SEO, share the secret for you, Applying Google My Business to your website, you don’t have to struggle with other regions, but you only need to fight the area you intend to do local, but when Google launches Google My Business is only for business, so you will not have to fight with personal websites anymore, but the amount of website many individuals when the number of businesses is many times, which is the reason for you to win the battle hard to do SEO.
You can target the local audience, also the international one.
The audience can choose how they receive your content
There’s a possibility of reaction between your audience
Digital Marketing is Cost Efficient
Data are easily recorded
Level playing field
Real time results
Social Media Platform | Suitable for what client?
An important thing to remember is, it must be easy and cost effective to reach the target audience and meet the client’s goals/objective for the marketing campaign with the platform or method you use.
Example: A company that does roofing. So, you want to get your adverts in front of people who needs roofing, or their roof repaired. If you do this type of adverts on FB, you need to target people’s interest. But what kind of interest would a person like on FB to be in the category that will be a target for your adverts? It’s difficult to get the correct target audience for this type of business through FB.
The right platform will be to use Google AdWords. By using the keyword targeting, you would be targeting the people who search the word “roof, roofing, roof repair, roof fix”. This will give you a better result and you would be able to reach the correct audience the client wants.
Various Social Media Platforms | Who are they?
Fb and created Facebook Pixel. The tracking pixel allows you to monitor how successful your Facebook Ads were, hence giving you or your clients a more accurate conversion rates to create custom audiences based on site traffic. The target audience will most likely be the young working adults to experience working adults. Facebook is a great place for business to speak to individuals and also creating the vibes in the social media work. They are the leading social media platform by far, and they have billions of users as well.
YouTube is designed for Video sharing. It has millions of users around the world and beating their competitors with a very big margin.
YouTube is created in 2005 with the intent to allow people to post and share videos about their favourite clips, songs, and video. Keeping and storing it as memories, however it starts to grow well as company uses it to market and promote their products with videos.
Viral Video becoming common these days as people start to share the interesting videos to their friends with just a few clicks, just like the name Viral, it will spread like wildfire to all your possible clients.
LinkedIn is a social network designed for businesses, like Facebook however they are targeting professional that post and cultivate their social media account as a CV. Their posting are mainly business centric and related, which is different from other social media which sometimes can be funny. Your network of “friends” can be of someone from your same industry or similar interests, or potentially your customer.
Companies create LinkedIn profile for a several reasons such as, looking for professional hiring, branding your company as an industry expert, creating new product lines.
Google My Business
Google My Business (Also known as GMB) is best for local company which are looking locally grounded customers. Business such as GYM, Flora Shop, or any local services providers. This Social Media tools enhance your local search which allows viewers to find you base on their location.
Keeping your GMB updated also allow your SEO ranking to boost as they are often found on google search.
Social Media Packages | Who should use them?
Business Owners who are too packed with their work and yet want the company to connect with their customers. With a small amount of money, you can now focus on your products, and sales while the engagement work will be taken care of by us.
Business Owners who have great ideas but lack of creative hands, they can now gather the latest Trend and holidays, and plan the posting a month ahead, so you are always ahead of your competitors.
Business Owner that wants their customers to be consistently updated with their products and status of the business to manage your reputation in the social world so that you have more time to grow your business.