Keyword planning optimization of web content is crucial to gain leads and win prospects. Choosing SEO Keywords is the first step of optimizing your content on search engines. However, with the ever-evolving policies of Google, it becomes difficult to do the SEO of the content according to the guidelines.
Therefore, if you want your web content to deliver optimal results in 2022, you need to know how to do keyword research and apply them to the content. This article aims to unveil the different ways to help you search the right keywords for your site, maintain its SEO and drive the targeted traffic to your site. Hence the right keyword planning is critical to the business, let’s dive into its details.
Steps of Keyword Planning
1. Keywords Research
Keyword research is the overall process of finding and analyzing terms (words, phrases, sentences) through the search engine to achieve a specific goal. Generally people use it to optimize the SEO (Search Engine Optimization) performance and the other marketing tools content. By doing keyword research, you can find more potential customers, and ideas that people are usually typed when they are looking for a specific product.
Current Market Trend Insight
Keyword is an element that every person will use when they scroll down into the search engine or social media. When you do a keyword’s research, you will get valuable insights about the words that your audience uses when they look for specific products or services. As a result, you can form a more strategic content in your marketing strategy to make your sites stand in the front gate of your audience page.
Using the best fitting keywords that are highly related to your content will make you rank higher in the search engine results. As keywords are used by people to find solutions for their problem in the online search engine, matching the frequent keywords typed in your content will surely lead to higher traffic in your sites.
If the content of your site provides the exact needs that your audience looks for, they will also become your customers, even the loyal customers. It is very essential that you also provide a call to action element in your site to make them aware toward the stage of the purchasing journey.
2. Check the keywords search intent
Keyword search intent shows you what the people are searching for in the search engines related to your niche. This is how you can select the keywords to use in your content. There are three types of search intents.
Here the user aims to look for another web page.
When users search for information on the topic.
This is when users search because they want to make a purchase.
To select the right keywords for your site. You need first to consider the thinking pattern of your target audience and how they would be searching for content like yours.
Like the search intent for “Buy a treadmill” is different from “Benefits of workout.” One is the commercial keyword, and the other is informational.
For the best results, you need to ensure that your keywords or key phrases target all the three types of search intents and help you achieve the goal of driving a call to action. You target different web pages with different and appropriate keywords to improve your customer experience and deliver them exactly what they are expecting.
If you are writing content catering to the informational intent of your audience. In that case, you need to provide good quality and unique content that must add value to your audience’s knowledge. Blog sites are the best examples of informational content. These articles contain the right keywords for SEO, when linked to the product pages, cause an increase in the conversion rate.
Then comes the transitional intent that you can focus on easily, but there is a big competition on the commercial intent keywords. This is when you may need to hire some SEO agency to help you optimize your site.
Check Out our Landing Page Guides for more details on how to create a landing page.
3. Know Keyword Types
Before considering choosing SEO keywords, you need to first know about the different kinds of keywords. There are mainly three types that include
- Head keywords
- Body keywords
- Long-tail keywords.
Let’s learn in detail about them
These keywords comprise one to two words and provide huge search results data. Like search, the iPhone and Google will provide you with 4.41 billion web pages matching your intent.
These keywords are longer than head keywords and contain two to three words. Like search iPhone cover, you will be provided with 4.25 billion pages.
Long-tail keywords are usually keyword phrases containing more than four words. These keywords provide focused results.
As you can see, the number of web pages in the case of head keywords is in the billions. Hence it would be difficult for you to rank your head keyword. However, ranking long-tail keywords is comparatively easy and more productive.
4. Keyword Planner Tools
To choose the right keyword, you must know where you can start. Mangools is a keyword research tool where you can see the performance of different keywords. For this, you need to access it by signing in. You can create an account and plan your keywords. When you search for your seed keyword, the search in Mangools will show you relevant keywords, their traffic, keyword difficulty, and online competition. From here, you can select the right keyword with the most traffic and least keyword difficulty.
Here, you can create your free account and it provides you with a 10-day free trial. This user-friendly tool provides you the best value to your money.
5. Refine Your Keywords
Google uses latent semantic indexing, which helps it understand the context of the keywords to provide the user with the most relevant content. Hence, after choosing the right SEO keyword for your site, you need to refine it. For this purpose, you should go to Google and type a phrase there. Google will display results according to your keyphrase as you type a phrase. You can refine your keyword list by using the related searches that appear at the bottom of your Google search engine page.
6. Analyses the Competition
Checking the competitor’s website is another way to see what should be your right keyword. You can use Mangools to check any website’s traffic and the keywords that are driving the traffic to that website. From this, you can analysis your traffic and understand which keyword ranks better/ This can help you design your own SEO strategy. But, Mangools is not a free tool.
7. Adding Keywords
Adding the right keywords to your web content is a tricky job. Some people stuff their content with keywords and expect to get the best results. Google recognizes keyword stuffing as spam, and it either removes those pages or ranks them very low. It is essential to maintain a perfect miss of your keywords and phrases in the content. Moreover, adding accurate ALT texts with images can help you boost up your ranking.
SEO is not merely about keywords; it also relates to quality content, linking, and value provision to the prospects.
8. Link keyword with content
You need to link your keyword with your landing pages. Your intended keyword appears on the Title, headings, alt texts, and for even better results, you can use description, meta description, and your website link. If it contains the keyword, it’s a bonus.
Choosing the right SEO keyword will not only help you rank high on the Google search engine, but this is also the beginning of helping you get leads.