Why you should improve your local SEO ranking in 2022
Local SEO is essential for presenting your business to your target audience in your local area. Despite the large number of requests related to local search, most online businesses have not claimed a Google My Business listing. Whether you are a standalone business or a multi-location organization with multiple branches, you can achieve successful business growth using an effective local SEO strategy.
If you’re running a small business with a physical site to service the community or your target market is limited to one or two areas, targeting Singapore as a whole may be too broad. Large market players will put you up against unneeded competition.
Suppose you own a little bakery in Yishun. When people search for a bakery, you want them to find you. If visitors from Simpang find your website, but potential clients from Yishun do not. Your website is irrelevant to Simpang residents; it is a waste of their time. You risk losing potential consumers from your own area, Yishun, if you do not properly target them.
You’d be surprised to learn that in the last few years, searches featuring the term “near me” have surged by about 900 percent. Local SEO has also become vital in the aftermath of the Covid-19 outbreak, as practically everyone’s behaviour has changed. People used to enjoy the old methods of doing things, but since the COVID-19 pandemic, they’ve been forced to look up local businesses without going outdoors.
Why Local SEO?
Here are some interesting statistics according to Search Engine Journals:
- 64% of local customers use search engines to find local businesses
- 50% of people do a local search via mobile to find the address of a nearby business.
- 78% of smartphone users who do Local Search end up in direct purchases in stores or Offline Sales
The statistics above show the importance of customers in the local area. According to this statistics, local SEO is the most important factor in growing a firm in the local area before expanding to a larger market.
Indirectly, this will assist you in attracting customers who will learn where your business is located and subsequently make purchases by visiting your store.
Brands need to leverage the power of online search to communicate the local relevance of their products or services to attract more business from local customers.
How Would Local SEO Grow Your Business?
We can assist you in growing your local business by designing a local SEO strategy that includes competition analysis, shop locator optimization, and localized content.
Increased traffic combined with the right consumers leads to higher conversion rates and a stronger bottom line. Our team understands how search engine algorithms work and what factors contribute to a website’s ranking at the top of the results page.
We work with a wide range of organizations in Singapore to develop complete search engine optimization strategies for their websites and overall online presence. We also provide reputation management services, ensuring that internet reviews, comments, and information about your company and branding are positive, accurate, and consistent with your desired brand image.
These are what we can do for you:
- Do some keyword research: We begin by determining what your potential clients are looking for. We look at extremely particular terms – should your website mention “best cakes” or “freshly-made cakes”? Which is the more popular option? Which one has the most competitions?
- Optimisation of a website: We’ll examine your website to see if you’ve placed those successful keywords in the appropriate places. If not, we will include them in a non-intrusive manner.
- Content creation: Do you blog on a regular basis? Do you have a detailed description of your services somewhere on your website? Both of these things are something we can assist you with.
- Promotion of content: If your blog entries are just sitting there, no one will read them. We promote them on social media and in relevant online forums and utilizing ad revenue if necessary.
- Obtaining a link: It’s time to start attracting high-quality websites to connect to yours! If the site is trustworthy, we contact other webmasters.
We thrive to make your business more discoverable to local customers using methods like link building, keyword research, and local terms.
We Are The Leading Local SEO Agency of Singapore
We actually don’t claim it on our own. We have been mentioned by Best of Singapore as one of the best Local SEO in Singapore by Bestinsingapore.co.
We seek to get your website ranking as high as possible when a local customer searches for a product or service sold by your business by leveraging your location, boosting your relevancy, and growing your prominence to drive local business.
We’ll do the necessary research to learn about your company’s culture and core brand values, as well as your expectations and goals and objectives. We’ll figure out who your main target audience is, as well as who your most valued customers are and who you’d like to target. We can adjust our strategy by identifying your target audience’s search behaviour and search intent. By analysing your local business counterparts, we will also be able to find business prospects as well as strengths and shortcomings.
On-page content optimization is critical for local SEO success. We will identify suitable short and long-tail keywords, as well as SiLs, by conducting rigorous keyword research in order to bring more local business to the website and increase conversions. To ensure that your website appears in front of local leads, we will generate high-quality, rich, and useful content that is optimized for relevant keywords and call-to-actions.
We’ll also utilize a technical audit to determine the website’s strengths and shortcomings from a technical standpoint. We’ll look at URL structure, internal linking, duplicate content, schema mark-up, index-ability, crawlability, and NAP, among other things, to make sure your website is technically optimized for local search.
These Business Are Growing With Us
Find out which businesses that are satisfied with our results:
- Now Homes
Now Homes is a real estate agency by Yuna Lim, located on Punggol. Now Homes offers a wide range of homes for sale.
Now Homes by Yuna Lim ranked 2nd in the local result of the “real estate agent Punggol” keyword.
- Flower Deluxe
Flower Deluxe has a great taste and service when it comes to flower arranging.
Flower Deluxe ranked 2nd in the local result of the “yishun florist” keyword.
- Brotzelt Singapore
Brotzeit is one of the best German restaurants in Singapore.
Brotzeit ranked 2nd in the local result of the “Best german restaurant singapore” keyword.
Let’s Grow Your Business with the Best Local SEO Agency!
If you are so busy with your business and have got no time on doing Local SEO for your website? If you want to find out the Best Local Seo Agency to take care of your website? Or if you really want to find an Expert On Local SEO?
Let DMB – Digital Marketing Buzz – The Leading Local Seo Agency to help you. With more than 10 years experience on Local SEO services in Singapore, we promise to give you results that are worth paying for!
Frequently Asked Questions
You definitely need to improve your Local SEO when your business is not on the first page of the search results pages.
Local SEO is a method to increase your visibility and discoverability to local searches.
There are many reasons why Local SEO is worth spending money on, especially when you want to drive more customers to your business.
If you wish to see instant results, the answer is no, you can’t. There are too many factors leading to Digital Marketing. This is because we can not control how people will react to your marketing campaign. However, based on our experience and research, and numerous testing we can find out the way to communicate your product to the market.
Google reviews improvement is not directly linked to Local SEO, but it is one of the most important factors to determine your page rank. If your reviews are good, your rank is most likely good too. Because, reviews reflect your business’ trustworthiness and relevancy to both searcher and the search engine itself.
Local SEO never stops moving. It’s very dynamic, and the result is unlikely to stay the same after some days. If you wish to stay on the top, It’s better to keep investing on Local SEO. The ultimate goal should be driving new customers (lead) to your business and establishing loyal customers among the locals.
Your Local SEO presence will improve, you will find yourself found in Google Map, and ranked higher than before in the Google Map Search. Your viewership will increase and a higher amount of traffic will draw to your website as well.
So what are you waiting for? Contact Us today!