Local SEO | Why Is It Important to Businesses?
Businesses want to focus on serving their local customers with the best quality of service. 46% of the Google search results are about local businesses. This number also clearly stated the need to do Local SEO and most of the business are. So, what is Local SEO ? And How can it benefit businesses?
Below are some details and instruction for you to better understand what is this all about!
Local Search Engine | What Is It All About?
For example, optimizing the search engine for local keywords means “SEO Agency in Singapore” or “SEO Company in Singapore”. This is the form of optimizing search ranking on Google with some keywords related to certain territory or region. In another word, Local SEO is a combination of measures, such as information, address, services and various information about the company.
Local SEO Packages | Why We Need Local SEO?
According to statistics, more than 80% of the customers are close to salespeople in the geographic scope and they often use long tail keywords to find the exact results they need, adding location as part of their keywords research helps them to bring them closer to their choice.
On the other hand, Google can know the exact location of the searcher, and it also query returning the most relevant result for the users basic on geographic scope,
languages, content quality. Therefore, google Local SEO is the best thing for a business in digital marketing. Local SEO can help you stand out in the SERPs.
However, some businesses aren’t interested in Local SEO. This service is often used for businesses to locate brands in the locality. It will help connect with customers around the business location. All customers will find it more helpful to find what they need right next to them on google.
Besides, we can still do it for individuals, but we still comply with the requirements of Google.
So, What Are The Factors To Help Develop Local SEO?
- Appropriate field/service
- The physical address in the city search
- The consistency of structured citation
- Quality/powers of structured quotations
- NAP HTML matches the NAP location page
- Number of structured citations
- Domain authority of the website
- The local page has been verified by the owner
- City, the state in the Destination page of the Location
- Distance to business location
- Quality/competence of inbound links
- Number of Google Map reviews
- Product/service keywords in the business title
- Number of citations from local related fields
- Close to the actual location to the search point
- Number of citations from industry-related fields
- Local area code on the local site Plus
- City, a state in most / all site title tags
- Number of traditional third-party reviews
- Rights of the Site Address page of the Location
Local SEO Packages | How To Create Local SEO?
Now is the time to start registering your address on google map with this Google My Business service. We can do the whole process on your behalf, but you can apply Google My Business yourselves and get it setup in the system.
Remember to use a Gmail account to log in, just require one account to use all Google services. In addition to managing your Local SEO, you are more likely featured because Google My Business is a new trend, only a few people are doing this.
It is an art to be successful. When you do SEO, share the secret with you, applying Google My Business to your website, you don’t have to struggle with other regions, but you only need to fight the area you intend to do local, but when Google launches Google My Business is only for business, so you will not have to fight with personal websites anymore, but the amount of website many individuals when the number of businesses is many times, which is the reason for you to win the battle is hard.
Alternatively, you can check out our Medium Posting on “How to setup your Google My Business Account”
Where to Find The Best Seo Agency Or Local Seo Agency in Singapore?
If you are so busy with your business and have got no time on doing Local SEO for your website? If you want to find out the Best Local Seo Agency to take care of your website? Or if you really want to find an Expert On Local SEO?
Let DMB – Digital Marketing Buzz – The Leading Local Seo Agency to help you. With more than 10 years experience on Local SEO services in Singapore, we promise to give you result that is worth paying for!