Why Advertising Agency Services: The Transformation Starts Here

Advertising Agency SERVICES – Google Massive Reach

If you type “google” in your search engine, you will find that “google” goes beyond a certain brand. It has been defined by Merriam Webster Dictionary because the term “google it” has been seen as a one -stop solution for every person worldwide. Feeling heartbroken because your boyfriend leaves you? Google it! Want to expand your business by looking for potential partners? Google it! Google acts as the medicine for everyone’s problem nowadays.

Every second, there are 63,000 searches performed on Google, and 2+ trillion searches for a year. The majority of search results pages show that most people look for solutions to problems, and that is what  your business can offer. Even though you need to pay for the ads, the potential of our brand to be known and lead to sales because of its huge reach. 

Advertising Agency - Ads

The Nature of Advertising

When people visit Google, most of their intention will be to find answers to something that they need or are curious about. This intention is different to the intention they have while they open social media. Hence, the nature of Google itself has given opportunity for your business to advertise better into your specific audiences.

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Google Comprehensive Ability

With an equipped advertising agency services, detailed information about every stage of your buyer’s journey that makes it easier to specify particular ads for a certain purpose. For example, putting board-type keywords will direct your ads more to prospects at the earlier stage of the buying’s process. A long-tail keyword leads more to the prospects at the further stage instead. Advertising Agency Services will set the expectation that they need to gain by spending their time in Google. You can utilize this moment to make attractive ads as good as you can, so people can find that your ads are valuable as it is exactly what they are looking for.

What is Advertising, and what is Google Ads?

Google ads is a paid online advertising supported by Google search engine. Back then, Google ads was called Google Adwords, but has rebranded the name in 2018. When you decide to use Google ads to promote your product or service, users will see your ads as denoted with an “ads” label in the SERP (Search Engine Result Page). Google advertisements can be found in two parts of the result page. First, it is shown above the organic results. Second, you can find it on the bottom part of the result page.

Furthermore, you also need to know about Display ads that Google offers through the Google Display Network. The way the online advertisement is exposed through this platform is by gathering third-party websites that also collaborate with Google and have agreed to the terms and conditions set by Google. The form of element that you can put within the Display ads may range from texts, videos, and images. In the end, your ads can be found in the selected areas of a website since you are collaborating with Advertising Agency Services that also utilize Google to advertise their products or services.

The working method of Google ads lies in the principle of PPC (Pay-Per-Click). Therefore, planning and mapping potential keywords is fundamental because marketers compete with each other by making bids on the keyword. The way you set your budget determines whether or not you get a place for the advertisement in Google.

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CPC (Cost-per-Click)

In CPC, the bid you do is related to the cost you have to pay when a user clicks on your ad.

CPM (Cost-per-Mile)

In CPM, the bid you do is related to the cost you need to pay per 1000 ad impressions.

CPE (Cost-per-engagement)

In CPE, the bid you do is related to the cost you have to pay when there is a specific action done by a user through your ad.

After delivering your bid, Google will assess it using the element named quality score. Quality score is the prediction about the quality of your ads including the keywords used and the performance of your landing page. If the assessment score is high, a chance for lower and better ads position can be achieved.

Ranging from 1-10, your quality score will be integrated with your bid that will soon determine your rank in Google search engine. Keep in mind if there are several users clicking on your ads, in this case, you need to pay a small fee called pay-per-click. Though you need to pay, however, the clicks done by the users might be the opportunity that means a higher level of brand awareness, a purchase of a particular product or a lead for your brand.

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The Right Choice for Your Advertising Agency Services

We have years of experience in dealing in the digital marketing world to provide data-based market insights and strategic campaigns both locally and internationally. In charging your business’s growth through Google ads, we equip ourselves with the most recent technologies to ensure that we fulfill our promise for you through the efficiency in our business performance to help your ads generate more leads and sales.

Google Advertising Analysis

In this service, we help you analyze your Google Ads potential for a better strategy in your advertising method. First, we provide a strong prediction to the opportunities that your business has in selling particular products or services using Google ads. We ask your cooperation to give the full access of your former data that work closely to our work so the marketing plan we create can be precise. The thorough process hopefully builds a concrete and well-founded projection of your sales using Google ads.

Google Ads Checking

In this service, our Google ads experts help you check the effectiveness of your Google ads campaign so you can create a better marketing strategy next time. By improving your Google ads performance, you can reduce the cost of the campaign’s production, increase the number of sales and the number of inquiries. In addition to that, the checking method we use is personalized to you so it will be more concrete and relatable to your situation.

Google Shopping

In this service, first, we help you connect with your online customers around the corner and across the globe. Not only creating new leads, but also strengthening the current relationship that you have built with your customers. We use our diverse platform like Youtube, Google Assistant and Maps to connect with the shoppers in every stage. As your traffic has grown, so does your brand performance to your customers.

FAQ For Advertising Agency Services

When you offer us about Google Ads service, how many forms of its services?

There are a variety of campaign’s forms that you can access when you decide to use our Google ads service. The first type is a search campaign. It appears as a text in the results page for the keyword. Second is a shopping campaign that is effective to be used to promote your products in a visual method.

The last form of advertising your brand through Google ads is by using an app campaign. You just need to provide detailed assets like text or pictures needed for your ads, then the app will furnish the design for you.

How much money do I need to pay if I decide to use Google ads?

We cannot give you a fixed price, because it also depends on various factors like the competitiveness of your keywords, the geographic location of your business, as well as the quality of your campaign. In Singapore, the average cost per click for Google reach is 58 percent less than the US average. The US cost-per-click in all industries is $2.32. However, if you decide to get our advertising agency services, the price might be adjusted to what service you will take and your brand as well.

What type of industry can use your Google ads management service?

Our Google ads management service can be used by a variety of organizations like small and local businesses, website design and digital marketing agencies, non-profit organizations, e-commerce businesses and national advertisers and more. We provide an effective process to help your business get promoted through Google ads with a reasonable price. Also, we work with particular non-profit organizations as our way to give back. We help these non-profit organizations appeal more and increase in the search engine to expand their impact.

How is the working process when I decide to work with your Google ads management service?

First, our client-on-boarding team will set up the preparation for you once you have dealt with our service. This includes setting up your Google account, developing the initial list of keywords, and assigning you to a certain account manager who will work closely with you to craft a strategy for your ads. Second, we will analyze the idea that has been implemented, and decide a strategy to improve the ads performance. The frequency of the optimization process depends on our ads performance, whether or not it already meets your company’s goals.

I only want qualified leads. How do I get that?

Well, there is no fixed model that can be applied to a particular goal. We usually do A/B tests to learn what ads, bidding strategies, landing pages or keywords bring in the most qualified leads. The A/B model enables us to discover what works and what does not. The idea of A/B model is taking two different ads that are being exposed to the same audience. Then, we can see which one performs better.