Over the last century, business communication had evolved from letter to fax, from fax to email and now social media channels. No matter how the communication had evolved, the core and foundation of the communication had not changed. The essence of the communication was to create awareness, conveying the message and information to another. However, many do not know, this is Content Marketing, and this is how the 2000 century people describe communication in this century.
Content Marketing is communication, like mentioned earlier, the core of communication is to bring awareness, conveying the message to another is critical. Content Marketing in the century is not just text only, it can appear as an image, a video or a series of data which is packed nicely like an infographic.
With so many channels of social media and communication tool, the same content is now being re-created and distributed to these channels in different ways and means as each channel have their own uniqueness and audience. Hence having the content being manipulated to adjust for different audience, many see content marketing as a form of story telling and these stories will lead your customers to a destination just like a storyline.
That’s why Marvel Studios has been successful with the US $17billions in revenue with their storylines.
This phase mentioned by many online marketers, using content to impact the market and influence the prospect thinking and believe.
Content Marketing is also part of the Google Search Engine Algorithm criteria, so how the public see you through your content plays an important role in both reality and digitally. Writing a good content is not all that matters. A good Content Marketer should also plan a long-term strategy, which create or setting an image or branding for the company, and what kind of persona they are targeting.
Content Marketer also must focus on the various channels, on how the content should be generated for the channels and personas.
Creating content to lead to good interaction so that your viewers understands and believe who you want them to believe you are. A good content will to turned viral, leading viewers to share and pass the information to another with such action, certainly will allow viewers to remember you and that is what all the marketers want to achieve.
Providing useful content to potential customers to help them solve their problems, these various contents that you created also creates an image that you are the master of this industry.
“Content Marketing is the only marketing left – Seth Godin”
According to Social Media Examiner, 45% of marketers say blogging is the most important content strategy.
According to Hubspot, 82% of marketers think blogs create positive ROI for their inbound marketing.
That means content marketing is becoming increasingly competitive.
People are trying to create more content each year by articles, videos, infographics... are becoming effective and have a tremendous spread in the online environment.
A good content marketing strategy will increase brand awareness, allowing potential customers and buyers to look for you for information and resolving their problems with answer. A content marketing helps to strengthen the relationship between your brand and your customers, letting them know that you are the leader in the fields, and they will look for you for solution they needed.
As mentioned earlier, over a period, your great content chain will continue to reach even more potential customers, which generate more reach with lesser cost. How to create a successful Content Marketing in your industry remains the biggest challenge.
In this competitive market, running a business is tough, fighting neck to neck with your competitors already consume a lot of your time. Do you still have time to generate good content or even knowing what does the market wants for your industry? Marketing with your fierce competitors you will definitely need a strong team of marketers. Finding out what is the market trends and needs, taking advantage making the content before your competitors.
If you need a good Content Story, why not drop us a message and see how can we go from here?
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