Building personalized connection with Email Marketing
Email marketing is one marketing strategy that emphasises building a personal connection with your customers. It aims to reach your new and existing customers through the same platform.
Email marketing is the must-to-do element for any growing business because it is cheap and has mid-level scalability to your business.
The Meet Up for Coffee?
Like social media, Email Marketing can reach many audiences that you know or have email contacts with. It creates 1 to 1 channel that makes an impression on your customers. Below are some statistics related to email users that might be useful for your business strategy:
- 4 billion users are actively communicating to each other using email. This number is predicted to raise to 4.6 billion by 2025.
- 78% of marketers in 2020 said that email is important to overall company success, compared to 71% in 2019.
- 64% of small businesses use email marketing to reach customers.
- Brands that always include an A/B test in their emails generate an ROI of 48:1
- 90% of content marketers say email engagement is the top metric they track to measure content performance.
Want to know more? Keep reading – We will show you how to achieve it too!
The Usage of Email Marketing
Email Marketing Campaign
As the premier Local SEO agency in Singapore, we see the value of investing in email marketing. We offer outsourced email marketing services to customers so you can stay in touch with them by sharing helpful information about your products, introducing your new service and informing several promotions.
However, you must know that customers might also feel stressed getting too many emails in their inboxes. Hence, we create an effective email marketing campaign through the email’s structure, attractive heading, established tracking metrics, and focused content.
Want to write an outstanding Email that can increase your sales by 1000%, check out our latest blogs and article on Email Marketing Strategy.
Email Social Share
Using email as one of your business’s marketing tools will be beneficial if you know how to utilise its features. Our expert in email marketing will help you achieve more exposure by using the social-sharing feature. By adding a “tweet” or “like” button to your emails and letting your subscriber help you spread your campaign on Twitter, Facebook and other social media platforms, the information you put on your email will be distributed.
Email Marketing Review
It would help if you had an expert in email marketing as simple as every campaign needs to be measured, including your email marketing campaign. Our team will provide a monthly report for your business about the strategies to make your email marketing campaign more effective. We believe there is always room for improvement in everything, no matter how slight the progress is, but email marketing needs precise measurement to maximize its use. We will go through the overall campaign process and provide a detailed account of everything so that the message you spread through email will not be abandoned or even become a burden for your customers.
FAQ For Email Marketing Services
I am afraid that my email about promotion or new service will not be read by my customers. How to solve that?
When you send email to your customers, we understand that you hope they will read your email. So, you have to understand that customers open emails that they feel more connection and relevancy to those emails. Therefore, you need to identify your customer’s expectations and things that matter to them the most.
One way to predict a customer’s preference is by always asking yourself, “Does the email content, especially the subject heading, be valuable to my customer?”. Always remember that the uniqueness about doing marketing through an email is that because it is a personalized marketing channel to your customers. Hence, the “call-to-action” you establish should be relevant and create a certain extent of urgency so they will read and respond as well.
How to improve my email subscribers’ list? Should I buy an email list or build it myself?
No, you should not buy an email list because not all the offered email lists are legally verified, and you never know whether those lists are of interest to your brand. Imagine that you can have many subscribers, but if they are not actively engaged with your emails or are not interested, your email campaign efforts will not be useful.
How to make an attractive subject heading?
Subject lines should be prominent to encourage your customers to open the email. It is the first thing that your subscribers notice, hence you need to make this door open for further communication that will lead to sales.
What is the ideal frequency for sending emails to my customers?
It depends on your brand’s goal of using email marketing. If you send an email once a month, it might create your brand’s presence to someone’s mind. Yet, sending an email twice or thrice a month develops a connection and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency, and consistency is the key to make your brand stay alive in your customer’s mind.
How to measure a good open email rate?
To respond to your question, let us explain first about the email open rate. Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances that they will engage with the content or with your brand.