Social Media Marketing more than just a Technology
Social media does not erase humanity, instead it improves your sense of empathy because YOU ARE TRAINED TO CARE MORE.
What is the Importance of Social Media Marketing?
76% of consumers buy products or know services from social media posts. Definitely proof that your brand’s social media depends on your consumer’s attention. And that attention goes to social media, which also changes how they purchase.
78% of consumers find the product they are interested in through Facebook, Instagram, Twitter, and Snapchat. It represents that consumers are already aware of the existence of social media, and it has become their lives.
People intend to open their social media, explore the offerings and decide to buy only from social media! Social media is a one-stop solution for them to solve their needs.
There is significant growth in the shopping frequency of customers nowadays in social media, compared to real-face communication. 85% of consumers open social media daily, and the rest of them at least shop online social media once a week or more.
This is not just a number. Your business needs to find and engage with these customers to be the catalyst that leads to a sale.
A place to understand more about Digital Marketing!
Managing Your Social Media Marketing
Okay, I understand that social media is vital to my business. Then, my question will be how to manage so many social media that the community offers to effectively reach out to our business’s potential customers for eventual conversion.
Good! Now you are on the right path. As your mind agrees with the importance of social media, we will help you precisely manage it so your business can connect with the community base to boost leads and sales.
Examine the Current Social Media Marketing Presence
Rather than jumping directly to plan the content or choose the social media that are appropriate for your business, you have to know your position in the social presence right now.
The aspect you can use as an audit can be the platform you use, the content you upload, and how you optimize the social media compared to your competitors.
Identify your Ideal Customers
The aim of marketing goes beyond selling your product. Marketing is about maintaining a customer’s relationship, and it can only be done if you understand who your customers are.
So, to make your product or service fits the customer’s needs, you need to be specific in documenting your customers, both from the perspective of your product (the target customers you create in mind from the beginning), the journey that has happened (current customers), and the future opportunity (potential customers).
Several aspects might help you know your customers’ exact type, like age, demographic, profession, social media use, purchasing power, and buying behaviour.
Create a KPI
Managing social media is not only about implementation; if you take care of your business and your customers, you want your social media to improve. Just as you want more customers to buy your product or use your services compared to the previous months, your social media performance also needs to be improved.
Improving something requires a key success metric as guidance before the execution and the evaluation after the implementation. Businesses usually use several metrics to manage their social media: reach, total shares, conversion rate, and time spent.
Create Engaging Content
If you have read carefully before coming up to this point, you know that several vital steps must be taken before planning and creating content for the proper social media channels.
The previous steps armed you with important information so the content and social media you use to promote your business can be more precisely targeted to your customers.
To create content, you must know about the content marketing strategy, which is an attractive element in your social media.
Track, Analyze and Optimize
This step is likely the first step, which means you examine your social media’s performance after deep research and planning. You can adjust it based on your business’s culture related to the period of evaluation you need to do.
Some businesses do it weekly because the trend in the modernized era is changing rapidly, while other businesses choose to analyze using the measurement metrics monthly.
Please keep in mind that there is no fixed formula for social media marketing; thus, we have to make changes progressively and open our minds to trial and error.
The Right Choice for Your Social Media Marketing Agency
We are the one-stop solution for your needs to improve your business’s digital presence. There are several steps you need to take to manage your social media. It will be exhausting if you do all of them alone. You need experts to ensure your investment is worth it. As a creative marketing agency, we are committed to building an active and engaging social media presence through four services:
Social Media Management
Our social media marketing experts will help manage your social media business account by ensuring all the marketing advertising and content are uploaded following the research we have done before executing it. Additionally, we will create a coherent time plan to make all the digital marketing materials.
Because 2 billion people worldwide are actively using Facebook, we encourage your business to utilise this platform for your business. We help research, analyse, and implement the plan on this platform. Our Facebook experts are a performance-based team; thus, we use analytical tools to collect information about your ideal customers so the campaign and content will be laser-targeted.
With roughly one billion monthly active users, Instagram takes the lead as the most-used social media worldwide. As we are renowned as the local SEO agency, it represents that Instagram, as the most used social media, is also our expertise. We speak fluently on social media. We’ll help you create images or infographics that make users stop their scrolling, captions that make them think, and enjoyable marketing strategies for your clients.
Not every famous artist is appropriate to promote your business. Therefore, we help you find the right voice for the message delivered to the customer. Having an influencer as your marketing strategy could improve brand awareness and promote the colour you give in your company. We help you communicate and manage the fit influencer to the right targeted followers for your brand.
When we talk about social media, it speaks more about technology. It talks about community, where people can engage together, sharing hobbies and experiences they have. Your business needs to be involved with a community that reflects your brand’s identity. Once you have grown a society based on your brand, it can create a stronger sense of ownership and convert your followers into paying customers. Digital Marketing Buzz will establish a consistent service for social media listening and engagement to monitor your community and renew it in a certain period to stay updated with the current trends.
Social Media Reporting
We will not leave you alone after doing our project! Our responsibility is to provide you with accurate stats showing the progress of your social media presence after being handled by our team. The continuous analysis will be seen as room for improvement so that we can change specific strategies or think of new ideas according to the result. In the future, your team can consider whether or not to implement our suggestion to build a more substantial social media presence further.
FAQ For Social Media Marketing Services
My business works in the field of agriculture. Is it still significant to use social media marketing?
It depends on whether your audiences’s attention important to you? Social media marketing can be utilized by any type of businesses, but again, it depends on the strategies of managing it. It is not affected by the field of your business, because its function can be applied to many sectors.
The importance of social media is not about whether it is appropriate or not for my business’s field, but it is about the strategy of managing real people that soon will return on investment. Being active on your social media daily will improve your brand’s awareness and help customers do not lose their track into your brand.
Social media marketing is a strong platform to influence customer’s purchasing decisions from boosting the advertisement to Q&A games that you can hold through the stories or Instagram Live.
What are the challenges if I do the social media marketing of my business by myself?
If you are not familiar with advertisement tools, it will be too difficult to handle because to launch an effective campaign, you need expertise with the right skill-sets. Otherwise, you just throw the marketing budget you spend for your ads because it is not delivered to the right customers.
We see that the role of bots is important in Discord, however, could we choose particular bots that affect the most to our business?
There are many tools out there that can also be used to measure the specific customers before we upload the content like Quora, Sway, Feedly, Subreddits, LinkedIn Pulse, and Digg Deeper. These tools will help keep your followers engaged with your brand by sharing valuable and relevant content that helps them find solutions to their needs.
How much should I spend on social media marketing?
When planning a budget for your marketing campaign, you have to allocate between 15% and 25% of your marketing funds on organic and paid advertising. On average, it will take SGD 1.50 to direct a lead from your social media platform to your website.
Please take note that the higher budget does not always mean it guarantees customer’s engagement because it depends whether or not you have done research about your specific customers and adjusted the campaign according to your goal.
If there are several negative comments in the content I upload through social media, would it be better if I delete it?
We know that those negative comments can leave a scarce to your brand, however, some social media platforms like Facebook and Twitter do not have the “delete” option. So, if you want those comments to disappear, you can hide them in the ‘Settings’ tab, on Facebook and for Twitter, you can block the offending user, report the user for spam, or mute tweets from the user.
Unfortunately, you cannot handle the negative comments all the time, so we suggest you face these comments by responding to the user and offering a solution.