Social Media Marketing

Identify your Ideal Customers

The aim of marketing goes beyond selling your product. Marketing is about maintaining a customer’s relationship, and it can only be done if you understand who your customers are.

So, to make your product or service fits the customer’s needs, you need to be specific in documenting your customers, both from the perspective of your product (the target customers you create in mind from the beginning), the journey that has happened (current customers), and the future opportunity (potential customers).

Several aspects might help you know your customers’ exact type, like age, demographic, profession, social media use, purchasing power, and buying behaviour.

Create a KPI

Managing social media is not only about implementation; if you take care of your business and your customers, you want your social media to improve. Just as you want more customers to buy your product or use your services compared to the previous months, your social media performance also needs to be improved.

Improving something requires a key success metric as guidance before the execution and the evaluation after the implementation. Businesses usually use several metrics to manage their social media: reach, total shares, conversion rate, and time spent.

Create Engaging Content

If you have read carefully before coming up to this point, you know that several vital steps must be taken before planning and creating content for the proper social media channels.

The previous steps armed you with important information so the content and social media you use to promote your business can be more precisely targeted to your customers.

To create content, you must know about the content marketing strategy, which is an attractive element in your social media.

Track, Analyze and Optimize

This step is likely the first step, which means you examine your social media’s performance after deep research and planning. You can adjust it based on your business’s culture related to the period of evaluation you need to do.

Some businesses do it weekly because the trend in the modernized era is changing rapidly, while other businesses choose to analyze using the measurement metrics monthly.

Please keep in mind that there is no fixed formula for social media marketing; thus, we have to make changes progressively and open our minds to trial and error.

We are the one-stop solution for your needs to improve your business’s digital presence. There are several steps you need to take to manage your social media. It will be exhausting if you do all of them alone. You need experts to ensure your investment is worth it. As a creative marketing agency, we are committed to building an active and engaging social media presence through four services:

Social Media Management

Our social media marketing experts will help manage your social media business account by ensuring all the marketing advertising and content are uploaded following the research we have done before executing it. Additionally, we will create a coherent time plan to make all the digital marketing materials.

Facebook Marketing

Because 2 billion people worldwide are actively using Facebook, we encourage your business to utilise this platform for your business. We help research, analyse, and implement the plan on this platform. Our Facebook experts are a performance-based team; thus, we use analytical tools to collect information about your ideal customers so the campaign and content will be laser-targeted.

Instagram Marketing

With roughly one billion monthly active users, Instagram takes the lead as the most-used social media worldwide. As we are renowned as the local SEO agency, it represents that Instagram, as the most used social media, is also our expertise. We speak fluently on social media. We’ll help you create images or infographics that make users stop their scrolling, captions that make them think, and enjoyable marketing strategies for your clients.

Influencer Marketing

Not every famous artist is appropriate to promote your business. Therefore, we help you find the right voice for the message delivered to the customer. Having an influencer as your marketing strategy could improve brand awareness and promote the colour you give in your company. We help you communicate and manage the fit influencer to the right targeted followers for your brand.

Community Engagement

When we talk about social media, it speaks more about technology. It talks about community, where people can engage together, sharing hobbies and experiences they have. Your business needs to be involved with a community that reflects your brand’s identity. Once you have grown a society based on your brand, it can create a stronger sense of ownership and convert your followers into paying customers. Digital Marketing Buzz will establish a consistent service for social media listening and engagement to monitor your community and renew it in a certain period to stay updated with the current trends.

Social Media Reporting

We will not leave you alone after doing our project! Our responsibility is to provide you with accurate stats showing the progress of your social media presence after being handled by our team. The continuous analysis will be seen as room for improvement so that we can change specific strategies or think of new ideas according to the result. In the future, your team can consider whether or not to implement our suggestion to build a more substantial social media presence further.