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TikTok Marketing

Everything You Need to Know About TikTok Marketing in 2022

Tiktok Marketing is the most trending social media platform in the market now. How can we conquer Tiktok Marketing in making it an asset for us, and position ourselves ahead of our competitors? Let’s dive into this guide today and find out more about Tiktok Marketing itself.

Never doubt the power of a social media platform, especially TikTok.

In addition to being a place to express yourself, especially among the younger generation, TikTok is also a platform for business. In 2020, Elf Cosmetics did something on TikTok. Elf ordered a song for their campaign on TikTok that took inspiration from the song “Ice Me Out” and changed it to “Eyes Lips Face” following the brand name acronym. The brand team up with several influencers to market the campaign using the song to create an astounding result creating 7.2 billion viewers on this hashtag #eyeslipsface till today!

Why Tiktok Marketing?

Based on Statista, 38% of TikTok’s users within the US are above 30, which means this platform is not a “young” people platform but there is business to be done in this area as well.

With so little business competition opens up the door of opportunity for you to reach out to many people with a relatively lower cost, so what are you waiting for?

Tiktok Hashtag

How does Tiktok works

The platform is based on Videography work within a range of 15 seconds to 60 seconds, allowing people to interact with videos by scrolling through their feeds.

What makes TikTok stands out from other social media platforms, it allows users to use all sorts of effects tools and background music to be added to their videos to make them trendy.

They wanted to allow everyone and anyone to become a video creator without much knowledge or skill set to create trendy videos just by adding those effects and background music to their videos. This effort generated lots of participation with videos that went viral overnight.

Being a social media platform, their videos will generate traffic whenever someone interacts by “likes” and “comments” on or shares the videos with their friends through various platform features. Engagement figures are exceptionally high on the platform. According to one study by Influencer Marketing Hub, TikTok beats all others in engagement levels across accounts of all sizes.

Everyone is created with a Tiktok Profile once they have an account. This allows you to capture followers who are interested to know more about your videos and set up notifications and they’re alerted whenever you post a video.

My advice will be to join this platform for a week or 2, observe how others do and analyze what kind of video is achievable before you start.

Creating TikTok Marketing Videos

Step 1: Download TikTok application on your Apps Store or Google Play Store

Step 1: Download TikTok application on your Apps Store or Google Play Store

Step 2: Register yourself or your business, sign up and create new account.

Step 3: Explore TikTok and create some videos, you can edit, add song, and used the filters.

Step 4: Before you upload new videos on your TikTok, it would be better if you know what happening now in TikTok, viral, trending, and top search. Check this out on Weekly Trend. You can optimize your content with this.

Step 5: Check your eligibility to join TikTok Creator Marketplace. It’s very useful to do brand collaboration with the others.

Step 6: You can register your shop with TikTok Shop. It will help you to do a marketplaces on TikTok.

Creating Interesting TikTok Marketing Content via Google Trend

For you to succeed in TikTok, it all comes down to content. Creating content everyone wants to know and talk about is the essence of your success.

TikTok usually offers weekly email notifications to inform you of upcoming trends and what are the trending hashtag, videos, or background music which you can adopt to create exposure.

Step 7: You can start to record your first ever video via the red button.

Step 8: After recording, You can choose and explore songs for your content, via the trend and popularity categories you can choose the song that is trending now.

Step 9: You can add and give feedback in QnA features with content.

Step 10: You can simply record a video on TikTok or export a file on your gallery. You can export the videos for 10 minutes duration.

Step 11: Do some video promotion to increase engagement and brand awareness.

Using Hashtag to create SEO for Tiktok Marketing

TikTok algorithm allows strangers to find your videos if you did SEO correctly. By putting some thoughts into your TikTok SEO, you are optimizing the chance for your content to be found.

In a nutshell, if you have no idea where to get the relevant hashtags, you can use the Search Section to quickly identify some keywords that you can use to gunner the most popular hashtags available.

Hot Tips in Creating for Tiktok Videos

Safe zones demonstrate how the material will appear on social media by displaying where native overlays will appear. When generating content in Slate, using safe zones may assist ensure that none of your visual components is hidden beneath native overlay on sites like Instagram and TikTok.

In-Feed Ads (Diversion): A content video ad with a story integrated into the ‘For You’ feed with many clickable components to enhance traffic and conversions. Users may interact with your ad by liking, commenting, and sharing it, and this format also enables external and internal landing sites, APP downloads, and deep linking.

There are no limitations as long as everything has been correctly uploaded to the TikTok app. Normally, the aspect ratio of uploaded videos is less than 2.2 e.g: 16:9 with no further limits on quality, bitrate, or file size. The video format of uploaded videos is usually.mp4 or.mov.

Video length:

There are no limits. Spark Ads (Pull) on TikTok organic videos may support any video durations as long as users can successfully submit the video on TikTok.

Non-Spark Ads

  • Size:

Vertical (recommended): 9:16, 540x960px

Horizontal: 16:9, 960x540px

Square: 1:1, 640x640px

  • Supported formats: (.mp4,.mov,.mpeg,.3gp,.avi)
  • Video duration: 5-60 seconds (recommended: 21-34 seconds).
  • File Dimensions: 500 MB
  • 516 kbps bitrate

A thumbnail is a cover photo that can explain the video uploaded by a user to their platform. Thumbnails in TikTok videos are used to help content producers describe the content of the videos they create. Followers and other TikTok users may learn about the contents of the posted video by clicking on the Thumbnail on the cover page.

The first step in adding Thumbnails to TikTok videos is for the user to create a video. Users may produce a video by opening the TikTok app on their phones and clicking the “+” symbol. Following that, you may construct the video you want based on the information you’ve prepared. After finishing the video, click “Next” to access the post options menu.

At this point, users may add captions, hashtags, and tag friends based on their needs. Before posting the video, you may choose the thumbnail by selecting “Select Cover.” You will be sent to the TikTok home page. Users may choose which segment of the video to use as the cover or thumbnail by clicking on the desired scenario. Thumbnails can be customized with text or other icons. Then, choose and hit one of the text views supplied by the TikTok app.

How to Create a TikTok Marketing Strategy?

Understand how TikTok works

If you are assuming that it is just another social media platform and you applied the same way you did for Instagram and others, then you are completely wrong.

TikTok is an entirely different platform which has it’s own unique trends, features and user behaviors, and having to say that, marketing it will be a whole new different thing.

Spend some time with your TikTok account, study and explore how each and every feature works and identify the trends that is happening on daily basis. This allow you to understand TikTok and your own capability better as well.

Read up the TikTok algorithm to understand how you can reach out to your audiences and ranks and displays your videos in the For You tab.

Study your competitors

Are your competitors on TikTok? If they are, you could be missing out and letting them gain a competitive advantage over you.

Be it or not, find a few relatively similar brand or organization and study how they are doing with the platform, and consider what you can do possibly to out perform them.

Measure your own success

By now you should have an idea of what kind of content you will be posting. How you going to market them, and what are your options.

Measurement of Success is another factor that you need to consider and examine using a certain metrics that you are able to track. Compared your past successes and challenges, determine which type of success you will be looking for!

Consistency is the Key

Keep on keeping on is the main reason for your success, and many times, this is the main reason you failed. Lack of consistency is something that requires a lot of effort and tries.
From every video you did, look back at the little success and encourage yourselves.

How to advertise on TikTok using Tiktok Ads?

TikTok ads are similar to other paid social media ads, but they have a twist in some of their ads offering, which can be interesting. Below are 5 types of Ads that you need to be aware of:

  1.     In-Feed Ads
  2.     TopViews
  3.     Branded Hashtag Challenges
  4.     Branded Effects

TikTok In-Feed Ads

From the “For you” column, this Ads brings your video content to the audiences that you are looking for. It was said every 1 in 4 TikTok users globally said they’ve purchased or researched a product after seeing it on TikTok.

TikTok TopViews

Nothing is better than having your product appear on your viewers’ phones whenever they open their TikTok apps.
“Top of Feed, Top of Mind” is the impression when using TOPVIEW.

TikTok Branded Hashtag Challenges

A one-of-a-kind engagement format that taps into user passion for creation and expression. Delivering strong brand awareness with a level of engagement that goes far beyond a simple click.

TikTok Branded Effects

Dial up the fun with tailor-made sharable stickers, filters, and special effects. Unleash the potential of your creativity and watch its popularity grow.

How to Get TikTok Marketing Analytics Data?

We use TikTok Analytics to get the marketing analytics data. In order to get the detailed analytics data from your TikTok videos, you will need to upgrade your TikTok account to the “Pro” version.

All you have to do is go to the “Privacy and Settings” section on the app, click “Manage my account,” and you should see an option allowing you to enable the “pro” upgrade.

Once you click on this option, select a “category” to gain access to an analytics dashboard like the one shown below, once you are done this is what you will see.

Tiktok Analytics

Steps to go to the Analytics

TicTok Marketing Pro Profile
TicTok Marketing Pro Profile Selection

Step 1: Go to your Profile

Inside your Profile, on the top left there is a pie, click on the PIE.

Inside this page, you can edit your profile or view your current “likes” or “followers”. Fill up the content information, and add in your profile website details.

Step 2: Select Business Suite

Go to Business Suite to view all the added features that is applicable to “Pro” version only.

TicTok Marketing Pro Profile Business Suite
TicTok Marketing Pro Profile Analytics

Step 3: Business Suite (Select Analytics)

Analytics

This is for you to find out more data and details about your viewers.

Promote

This function allows you to promote the selected videos, on various Ads features that is available in TikTok.

Auto Message

This function allow the Admin to do a “Welcome” message and a “Keywords” reply message which is responsive to the selected keywords that is being chosen.

Business Creative Hub

This is where you can see others inspiration to create your own style of videos and be a content creator yourselves.

Business Registration

This function is a verification features, where it will verify your business as a whole.

 

Step 4: Your Analytics and Data

This is where all your analytical data are kept and stalled.

Examples of TikTok Marketing

Creating TikTok Marketing Videos

 Tiktok Marketing FAQ

Is TikTok useful for marketing?

Yes it is, The platform has grown to 1billion active users since 2021, making it a great place to engage and reach out to a large audience. The good thing about TikTok is that it will only require you to create short-form video content. You won’t need to have a hard time creating long blog articles and long videos.

If you are looking for a TikTok Marketer consider us! Drop Us a message today!

How do you market a product on TikTok?

There are several ways to market a product on Tiktok; you can hire an influencer to promote and present your products on live. Or you can present it yourselves and use Tiktok ads to broadcast to your audiences.

How can my business make use of Tik tok to do Marketing?

As the saying goes, you will never know until you try. If you want to know if TikTok will be good for your business, give it a shot. There are plenty of ways to do it, how to make it work is an art of its own all together.

How do TikTok ads work?

TikTok marketing through TikTok ads is a new feature that was just recently added to the platform. It is pretty much the same with other paid social media ads but TikTok offers them depending on the following types:

  1. In-Feed Ads
  2. Branded Effects
  3. Brand Takeovers
  4. TopViews
  5. Branded Hashtag Challenges
How do I promote my business on TikTok?

Here are some strategies you can do to promote your business on TikTok:

  1. Create fun and engaging videos.
  2. Start a hashtag challenge that will encourage your audience and other users to create content that can promote your product/service.
  3. Collaborate with TikTok influencers.
  4. Try to incorporate TikTok ads.