Local SEO what is about and how can it help Local Businesses?
Local seo businesses now can be relief, since 2014 Google had evolved itself to be more Localized. Recently base on study shows 46% of the searchers on Google are Local Searchers.
Although Local SEO doesn’t have an Official Definition for it, you can identify it as location base searching optimization.
Local SEO will locate your location, and provide searcher relevant information base on the location of the place you are searching for OR your physical location. Moz defines local SEO as “a process for increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with a physical location or service-area businesses that operate throughout a certain geographic area.”
Local Search Engine Optimization uses various techniques and tactics to improve Local Businesses‘s position on search engine’s rankings. The feature kick in when a searcher entered a local base keyword phrase in their search.
The searches which includes such as:
- lawyers near me
- doctors near me
- lawyers in Singapore
- doctors in Singapore
Why is everyone jumping into Location Base Search?
Here are some of the statistic that explained why is it important for businesses to go into Local SEO:
- 46% of all Google Searchers are Local?
- 74% of in-store shoppers search for information such as the closet stores near them, locations, in stock near them hours, directions and contact information before going to the store!
- 93% of the shoppers said that customers reviews play an important factor to their purchases.
- 90% of social media users try to reach out to the retailers.
- 18 percent of local mobile searches lead to a sale within one day.
- 1 in 3 searches on a smartphone was conducted just before arriving at a store.
OK! So What should I do to improve my Local SEO Presence!
Now that you are convince that your business need to have Local SEO, here are some tips that you can use to improve and increase your local presence! (FREE)
Content Focus SEO
Content is King, I am sure everyone is aware of it! But in a Local context, content not just needed to be King, it had to be location focus as well!
Content is not about how long you can write and how many repeated keywords appearing on your article or content. Local SEO focuses on the Location that you set for, and the issue you resolved based on the local needs. This required a lot of study and knowledge of your local trend!
We need to focus on the customer want in the location, let me show you an example!
Local Florist in Yishun:
Explained that they are located in Yishun, how to plan your surprise birthday flower gift to your loved ones in the Yishun area, which offered the prior notice, and how long is the duration to arrive.
Optimized your Google My Business
Today is not about setting up your Google My Business! if you want to know more about setting it up, you can go through our article at Medium.Com which explained “How to setup your Google My Business Account“.
Optimizing can be done using Google Schema, or you fill up all the necessary information to ensure that Google crawled all the necessary information for your customer to read such as Opening Hours, Products and Directions.
In another article we talks about Google My Business and how can you better manage your Google My Business, you can click on the link to find out more about How to manage your Google My Business.
Update your Reviews, Engage your Customer Immediately
Get Registered With your Local Authority
Get Reviews from Other Website
Ensure Your Business Profile is Always Updated and Relevant
Want to know more Local SEO Guide or Local SEO Techniques! You can visit our articles which explain more on how to do Local Search Engine Optimization Marketing and Local Case Study as well.